By Karyn Greenstreet
Posted in:Marketing Your Mastermind Group
Time to get back to the basics and set a strong foundation for your marketing
If you’ve been running your business for a while, you have a gold mine of information that can pinpoint which marketing techniques are working for you, and which aren’t. It’s time to do the foundational work (again!) so you can start marketing with renewed confidence.
I’m beginning a series of blog posts today about how to analyze your marketing results so you can set goals, tweak techniques, and modify your marketing plans. While I’ll primarily be talking about online marketing, I’ll make reference to local marketing, as I know many of you are running local mastermind groups or offering local classes/consulting services.
The starting place is always about getting in front of your audience. For online marketers, this typically means driving traffic to your website. For local marketers, it means telephone calls and coffee/networking meetings.
The best place to analyze your website traffic is through your Google Analytics or whichever analytics your website hosting company provides. (If you don’t have Google Analytics on your website, do it!! It’s free and will offer amazing insight.)
The first test is to compare one year’s traffic to the previous year’s traffic. Here’s what you’re looking for:
That’s enough to keep you busy for now. I’ll write more in the coming weeks. I don’t want to inundate you with too many tasks, or you’ll throw up your arms in despair.
P.S. It might be easiest to track these numbers on a spreadsheet, which you can keep updated monthly.