Last week, I shared Donald Miller’s (Storybrand) one-liner core marketing message exercise with you. It’s a way of crafting and honing your core marketing message to create clarity in your […]

Hi, everyone! This week, instead of writing one of my blog posts, I’m sharing with you a resource I’ve been sending to all my mastermind group members. It’s Donald Miller’s […]

It’s difficult to determine exactly why someone doesn’t join your mastermind group without correct information. As a facilitator, you can jump to conclusions about why a person doesn’t join your […]

Are you curious about all the different ways you can design your mastermind group business model? In this short video tutorial, I discuss three things: How much of your business […]

In class last week, one of my students said that his industry doesn’t know what mastermind groups are. Another student said that in her country, mastermind groups are unknown. How […]

Attrition is a fact of life in membership programs, mastermind groups, and long-term mentoring/training programs. There will always be drop out in a membership continuity program and you’ll always have […]

I’ve been running mastermind groups since 1995, and I’ve seen groups of all sizes. Some as small as four and some as large as 150. However, there is an ideal size […]

In my Leap Year mastermind group, we had a conversation last week about how to market to a local audience when in-person marketing isn’t an option. We brainstormed 11 ways […]

A colleague was in the middle of a marketing launch when this all hit. As part of her marketing launch, she was sending out free content and inviting people to […]

Should you — and can you — charge a fee to your mastermind group members to attend your group? I get this question all the time, and the short answer is: “Yes!” […]