When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. […]

Over the past few months, I interviewed and listened to over 115 people, asking them about their mastermind groups. I’ve synthesized everything and here is The State of Mastermind Groups […]

One of my mastermind members expressed a concern last month that he would come across as “too salesy” when he spoke with prospective clients. And certainly, we’ve all had bad […]

A bit of advice – you will have some prospective members who have concerns about how much training they get with your mastermind group or membership program. They wonder, “How […]

Word-of-mouth referrals are a very strong way to build your business, both for selling services as well as products. In this blog post, I’ll focus on using referrals for selling services […]

Do you understand why prospective clients don’t sign up for your mastermind group, workshop or coaching program? You’ve design an amazing mastermind group (or a winning class, or a brilliant […]

A step-by-step guide to determine your target audience and niche market Many small business owners are confused about their target audience and their niche market. Here’s an exercise I do […]

Asking for testimonials is a core task in your marketing strategy, whether you are leading mastermind groups, teaching workshops or offering private consulting/coaching. While I’ll focus in this blog post […]

Today’s blog topic comes from a mastermind group meeting we had with a group of small business owners. James was asking about how to convert a prospective client into a […]

Is your audience overwhelmed with free information and free offers? They probably are. Let’s discuss a new way of thinking about your free offers – a more advanced, strategic way […]