By Karyn Greenstreet
Posted in:Marketing Your Mastermind Group
This week, instead of writing one of my blog posts, I’m sharing with you a resource I’ve been sending to all my mastermind group members. It’s Donald Miller’s (Storybrand) exercise on how to create a captivating one-liner explanation of your business and your benefits — your core marketing message. No matter how long you’ve been in business, it’s always worth revisiting and tweaking your core marketing message.
You can create multiple one-liners to use in several ways:
It’s a super simple exercise and should take you about 15 minutes to do. He explains it in the first part of this video on YouTube; in the second part of the video, audience members share the one-liners they created and he gives feedback on their one-liners.
Let me know if you found this exercise helpful! I can’t wait to hear what you create.
P.S. Check out my companion blog post, explaining the difference between your positioning statement and this one-liner core marketing message.