Do you understand why prospective clients don’t sign up for your mastermind group, workshop or coaching program? You’ve design an amazing mastermind group (or a winning class, or a brilliant […]

A step-by-step guide to determine your target audience and niche market Many small business owners are confused about their target audience and their niche market. Here’s an exercise I do […]

Design your mastermind group and build your marketing plan…quickly! When you’re a busy professional, it’s hard to carve out time to plan your mastermind group business. If you’re an expert, […]

Asking for testimonials is a core task in your marketing strategy, whether you are leading mastermind groups, teaching workshops or offering private consulting/coaching. While I’ll focus in this blog post […]

This is the time of year when people are looking for new mastermind groups to join. When speaking with prospective mastermind group members, it’s helpful to know in advance how […]

When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. […]

Today’s blog topic comes from a mastermind group meeting we had with a group of small business owners. James was asking about how to convert a prospective client into a […]

Is your audience overwhelmed with free information and free offers? They probably are. Let’s discuss a new way of thinking about your free offers – a more advanced, strategic way […]

Last week, I shared Donald Miller’s (Storybrand) one-liner core marketing message exercise with you. It’s a way of crafting and honing your core marketing message to create clarity in your […]

Hi, everyone! This week, instead of writing one of my blog posts, I’m sharing with you a resource I’ve been sending to all my mastermind group members. It’s Donald Miller’s […]