This is the time of year when people are looking for new mastermind groups to join. When speaking with prospective mastermind group members, it’s helpful to know in advance how […]

When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. […]

Today’s blog topic comes from a mastermind group meeting we had with a group of small business owners. James was asking about how to convert a prospective client into a […]

Is your audience overwhelmed with free information and free offers? They probably are. Let’s discuss a new way of thinking about your free offers – a more advanced, strategic way […]

Do you want every prospective member to sign up for your mastermind group? Do you understand why they don’t? You’ve design an amazing mastermind group (or a winning class, or […]

Last week, I shared Donald Miller’s (Storybrand) one-liner core marketing message exercise with you. It’s a way of crafting and honing your core marketing message to create clarity in your […]

Hi, everyone! This week, instead of writing one of my blog posts, I’m sharing with you a resource I’ve been sending to all my mastermind group members. It’s Donald Miller’s […]

During your marketing, you’ll find two types of prospective mastermind group members. One prospective member is ready to join right away! They’re super excited to join your group and can’t […]

It’s difficult to determine exactly why someone doesn’t join your mastermind group without correct information. As a facilitator, you can jump to conclusions about why a person doesn’t join your […]

Do you have just one final seat in your mastermind group to fill? It can be nerve-wracking to have a group “almost full,” and the start date coming up quickly. […]