Hi, everyone!

This week, instead of writing one of my blog posts, I’m sharing with you a resource I’ve been sending to all my mastermind group members. It’s Donald Miller’s (Storybrand) exercise on how to create a captivating one-liner explanation of your business and your benefits — your core marketing message. No matter how long you’ve been in business, it’s always worth revisiting and tweaking your core marketing message.

You can create multiple one-liners to use in several ways:

• On your home page to capture attention
• As an opening paragraph on a landing page for one of your products or services (create a new one-liner for each product/service)
• When you’re introducing yourself at a networking meeting and someone asks, “What does your business do?”
• As part of your introduction when you are a podcast guest or host, or if you are presenting at a conference, virtual summit or teaching an virtual workshop.
• On your social media profiles

It’s a super simple exercise and should take you about 15 minutes to do. He explains it in the first part of this video on YouTube; in the second part of the video, audience members share the one-liners they created and he gives feedback on their one-liners.

Let me know if you found this exercise helpful! I can’t wait to hear what you create.

P.S. Check out my companion blog post, explaining the difference between your positioning statement and this one-liner core marketing message.

Mastermind Group Facilitator Training begins May 6, 2024. Are you are ready to sharpen your facilitation skills and learn powerful group techniques for running thriving mastermind groups? Join me for Mastermind Group Facilitator Training. In this live virtual workshop, we focus on learning new facilitation skills so you can run awesome mastermind group meetings and help your members be successful. Click here to learn more about the Facilitator Training virtual workshop.