Strategic Thinking in Uncertain Times
The Success Alliance


Strategic Thinking in Uncertain Times

These are indeed uncertain times. For the most part, we really don’t know what’s going to happen over the next 3 to 18 months.

You may be feeling somewhat anxious or fearful, for you and your family, and for your small business. You may be feeling overwhelmed or distracted.

I’ve lived through 9/11 and the Great Recession, one thing I know for sure: Action alleviates anxiety.

If you think through some what-if scenarios, you can create an action plan that’s flexible enough to flow with whatever happens in the future, and design an action plan which makes sure you’re in a strong position when things get back to normal. You don’t want to make decisions now that you’ll regret later.

Grab your note-taking tools and I’ll walk you through several ways to think strategically about your business and consider what-if scenarios in the above video. After that, I’ll give you some concrete ideas on how to make wise plans and take smart actions over the next few months.

11 thoughts on “Strategic Thinking in Uncertain Times”

  1. Luanne D. says:

    Thank you, this gives me a way to think about all this craziness. -Luanne

    1. Karyn Greenstreet says:

      Take your time with the exercise, Luanne, because you’ll be using your creative “futurist” mind to think about what these different scenarios might look like. If you start with a rough draft then sleep on it, your brain will put two-and-two together and you’ll have fresh ideas and new perspectives in the morning.

  2. Andrea Ames says:

    Great advice, Karyn! Thanks for your generosity and support for your community! Lots of great things to think about, regardless of how “well” you might be doing in the current situation. Agree that it’s important for us to all be thinking about how we shore up our strategic thinking processes and resources for “the next” event.

    1. Karyn Greenstreet says:

      I’m glad you found it helpful, Andrea. Some people will put their heads under a blanket and not think about what-ifs. My sense of it is this: those what-ifs are going around your head anyway. Why not get them out on paper where you can process them. Plus, that leaves room in your head for more uplifting thoughts and creative solutions. We can get through this together.

  3. Lynne Strang says:

    Karyn, I appreciate your even-keeled advice. It’s useful for any business owner seeking a way forward in the midst of uncertainty. I also think your observation about how human beings respond to fear and anxiety explains why many of us feel the way we do right now. Thank you.

    1. Karyn Greenstreet says:

      You’re welcome, Lynne. It always helps me to have a plan, and to know my next step or two. We just have to be flexible because every day more news comes out that will ask you to shift your plan again.

  4. Jeff Blomberg says:


    Thank you for the video. I appreciate the practical advice, couched in your wisdom from your years of experience.

    When covid-19 showed up here, most of our clients panicked. Some furloughed executives, let workers go, cut salaries, closed their doors and put the services we provide on hold. I freaked out and was worried about my family, I worried about my friends and I worried about our businesses.

    Interestingly enough, when I began to calm the “Freak” down and focus my thoughts on what I needed to do, I noticed my worries were less intense and more manageable. I asked myself, what exactly was I worrying about, and realized, it was about things I was afraid that might happen but was not actually happening while I was worrying about them.

    When I started taking actions regarding what I was worried about, I noticed I was no longer worrying about those concerns. Then I realized I have a choice, am I going to allow this situation to own me, or am I going to own this situation. The latter has empowered me.

    I appreciate what Karyn shared in the video.

    1. Karyn Greenstreet says:

      I love the way you worded that, Jeff, thanks for sharing your thoughts and insights.

  5. Gale Bates says:

    As usual Karyn Greenstreet your advice is invaluable for so many. Thank you so much. I so enjoyed this video and will be sharing it with my mastermind group. You are re-assuring me that I’m serving my clients in the right way. I too have been through this before and know that we will come through it with more wisdom than before.

    1. Karyn Greenstreet says:

      Each day, we’re learning to deal with what’s in front of us, right Gale? P.S. Thanks for sharing the video with your mastermind group members.

  6. Theresa O'LEARY says:

    Thank you from NZ – 21.April.2020
    Karyn your knowledge and your delivery style – lovely relaxed, sensible, straight up and down-to-earth explorations and advice here, as always, has been so helpful for me today (I have been saving it up until we knew how NZ was going to fare with COVID).
    I shall go do my ‘new world’ strategic homework now with a feeling of energy, empowerment and confidence I will gain clarity – many thanks Theresa O’Leary

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