How to Invite People to Your Mastermind Group

You’re ready to invite your audience to join your mastermind group, or you’ve hand-selected people you want to be in your group.

What do you say to them and how do you approach them?

Be clear about the purpose of your group.

Prospective members will want to know if the purpose of the group matches what they need at this point in their personal and professional lives. Is it a group for professional reasons, or personal? Or both?

Be clear about the benefits.

  • What is a mastermind group?
  • What topics will be covered?
  • What outcomes can people expect?
  • Why do people join a mastermind group?

You need well thought-out and well-written answers to these basic questions, because your prospective members are going to ask. It would be helpful if you had a page on your website that answers these questions, and definitely helpful that you can verbally answer these questions as well.

Be clear about the commitment.

Mastermind groups are not for weenies or the feint of heart, because your group relies upon you showing up and participating. Your group relies upon you being willing to give and take advice. Your group will ask you to grow, which means you have to be ready to take on challenges to achieve the success you want.

Explain to your prospective mastermind group members that they will be asked to commit to the mastermind group and the process.

Be clear about the logistics.

Nothing will scare away prospective group members faster than not having the details.

  • Determine how often you’ll meet, where you’ll meet, and for how long.
  • Describe how the Hot Seats will be constructed.
  • Tell them how many members will be in the group.
  • Explain to them how to register for the group. Make sure they have all the facts.

Invite them.

Now that you’ve gathered all the information to share with a prospective group member, invite people to join your group.

If you have a short list of hand-selected people, call them. Mastermind groups are all about personal relationships, so an email will not suffice as an introduction to a group when you have hand-selected the people you want to invite. It helps to create a bullet-point list of how you want to approach the conversation so that you don’t forget what you want to say.

If you haven’t hand-selected prospective members, an introductory email to your list might be the best place to start.

If it’s a long-term mastermind group with a big commitment (say, a 12-month group), consider meeting your prospect in person, if possible. Discussing your mastermind group over lunch or dinner could be helpful, as it gives each of you time to talk about it and answer any questions.

Then follow-up with an email and a link to your website.

People rarely make the decision to join a mastermind group immediately, and you wouldn’t want them to. You want them to consider the commitment level required before they say “yes.”

While they’re thinking about it, it’s helpful if they have something in writing to use as a reference and a guide. If you have a website, add a page that describes the mastermind group. If you don’t have a website, follow up with an email listing all the pertinent information and benefits.

As you can see, it’s helpful to plan ahead. If you want your mastermind group to start in January, you will need to approach people in November. This means your script and your website need to be updated in October. Plan for at least a three-month marketing cycle to get your marketing materials ready and implement your marketing…that way, you’ll fill your groups!

Mastermind Group Facilitator Training Class

Course Overview

This class is for people who are ready to take their mastermind group facilitation skills to a whole new level. It’s perfect for people who already have a mastermind group formed, or are starting a new one!

Learn the expert facilitator’s art of being the guide on the side, not the sage on the stage.

Class starts September 23 (…but there are only 20 seats in the class!)

You Will Learn

In this 9-week teleseminar series, you will learn about:

  • Using the six Mastermind Process Techniques
  • Your role and responsibilities as a mastermind group facilitator
  • How group dynamics impact your group
  • Group Facilitation skills for mastermind group facilitators
  • Creating and using a Mastermind Group Facilitator’s Journal
  • Creating a Mastermind Member Journal to use with your members
  • Creating trust in your group
  • Helping members make decisions and choose a course of action
  • Enforcing group guidelines
  • Handling problem members
  • Tracking group member progress
  • Creating and using Prep Forms, Mastermind Matrix and Group Evaluations
  • Closing your meetings
  • Dissolving your mastermind group
  • PLUS: Get live, hands-on practice with your mastermind facilitation skills!

FOUR Great Bonuses

Bonus #1: A 62-page student guide in PDF format, chock full of advice and checklists, plus forms and worksheets for you to use as a Facilitator and to give to your members.

Bonus #2: Six streaming internet videos of a real mastermind group, so you can watch and learn from Karyn as she facilitates a mastermind group!

Bonus #3: A great way to get new members for your mastermind group! Once you register for the teleclass, you may list your mastermind group for free at The Success Alliance website, which receive 23,000 visitors annually looking for mastermind groups. You will receive an email with instructions on how to list your mastermind group once you register.

Bonus #4: You’ll get access to my private Student Website, where you’ll get more resources, and an online message forum where you can stay in touch with the other class participants during the 9 weeks of class. Access starts the day class begins.


What Students Say…

The class was excellent and filled with fantastic information. I am confident the class provided me with the foundation I need to launch my first Mastermind group.

The templates, instruction and rich conversation provided an excellent opportunity to learn and think outside of the box.

—Karen Senteio

Length of Workshop

The teleseminar series begins September 23, 2014. We meet one hour each week, for 9 weeks.

All class sessions are 1:00 PM – 2:00 PM eastern.

For more details, and to register:

What Students Say…

Karyn’s Mastermind Group Facilitator Training was truly superb. She has the unusual ability to present rich detail which will be invaluable to me in leading Mastermind groups, while not overwhelming us with details, and keeping the big picture clear and focused. The most effective teleseminar I have ever taken!

—Paul Severance
Center for the New Elder

How to be a Good Mastermind Member

Think being a mastermind group member is easy? Just ask member Chris Everson.

“I thought that all I had to do was offer advice and sit back and relax. I almost got fired from my group!”

There’s a heightened sense of responsibility that comes from being a mastermind group member. Mastermind groups succeed or fail based on everyone’s two-way involvement: both in asking for help and giving help. If you don’t have balance in those two areas, you’re not an asset to the group.

Here are six tips to being a super mastermind group member:

  1. Tell your group members what you need from the group that day. Do you just need to be heard or do you need them to brainstorm 30 new ideas with you? Do you need to be held accountable for getting things done or do you need a pat on the back for your successes?
  2. Don’t hog the limelight. Even if you’re in the Hot Seat, a mastermind group is about everyone getting a chance to share and connect. Try to speak in short paragraphs: get to the crux of the comment or question as quickly as possible, but don’t leave out any crucial information that will affect the conversation.
  3. Write your Prep Form the day before the meeting so that you’ve thought through the big questions in advance. Don’t prepare for the meeting 10 minutes before it starts and expect amazing results.
  4. Ask questions. If something doesn’t make sense, if a comment from a mastermind group member doesn’t align with their stated goals and values, if you feel there’s more under the surface: ask about it.
  5. Listen and take notes. Whether you are in the Hot Seat or someone else is, listening carefully in a focused way to what’s being said (and what’s not being said) will give you 100 times more information than just staring off into space. Taking notes helps you keep focused on the discussion at hand, and gives you a place to jot down your own ideas until it’s your turn to speak — you know how easy it is to have a brilliant idea just fly out of your head the moment you’re trying to remember it!
  6. Learn how to give constructive feedback. Never attack the person — attack the idea. Be robust in your thinking; don’t let people skate by with flimsy ideas or poorly thought-out action plans. Challenge each other to fulfill their potential and create success in their business and personal lives.

Yes, the success of a mastermind group depends on the quality of the mastermind group facilitator. But more importantly the success of your group depends on your willingness to devote yourself to your own success and the success of others.

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