A step-by-step guide to determine your target audience and niche market Many small business owners are confused about their target audience and their niche market. Here’s an exercise I do […]

Asking for testimonials is a core task in your marketing strategy, whether you are leading mastermind groups, teaching workshops or offering private consulting/coaching. While I’ll focus in this blog post […]

Today’s blog topic comes from a mastermind group meeting we had with a group of small business owners. James was asking about how to convert a prospective client into a […]

Is your audience overwhelmed with free information and free offers? They probably are. Let’s discuss a new way of thinking about your free offers – a more advanced, strategic way […]

Last week, I shared Donald Miller’s (Storybrand) one-liner core marketing message exercise with you. It’s a way of crafting and honing your core marketing message to create clarity in your […]

Hi, everyone! This week, instead of writing one of my blog posts, I’m sharing with you a resource I’ve been sending to all my mastermind group members. It’s Donald Miller’s […]

During your marketing, you’ll find two types of prospective mastermind group members. One prospective member is ready to join right away! They’re super excited to join your group and can’t […]

It’s difficult to determine exactly why someone doesn’t join your mastermind group without correct information. As a facilitator, you can jump to conclusions about why a person doesn’t join your […]

Creating your own mastermind groups will help you to grow your business or strengthen your organization. There are many factors that affect the success of your group, but one of […]

Are you curious about all the different ways you can design your mastermind group business model? In this short video tutorial, I discuss three things: How much of your business […]